One sure sign of a healthy industry is the growth of intellectual property developed by companies in the field. I’ve blogged a lot lately about augmented reality patents–both their creation and litigation over them. But other forms of AR-related IP are expanding as well. Trademarks are what companies use to distinguish themselves and their products[...]
[From the Archives] The Coming Conundra: Real Laws in an Augmented Reality
Friday, August 31, 2012 By Leave a Comment
While I’m away on vacation, I’ve pulled this still-timely article from my archives. It was originally published in the Winter 2011 issue of SideBAR, the newsletter of the Federal Bar Association’s Litigation Section, and was posted on Wassom.com in March 2011. Over the past decade, there has been no shortage of articles, CLEs, and speeches[...]
Augmented Reality, Keyword Advertising, and Trademarks
Thursday, April 19, 2012 By 3 Comments
Augmented reality advertising is already upon us, and I believe that it will soon open up a new and heated round of litigation over where the lines are between fair and unfair advertising and use of competitors’ trademarks. The Confusion Over Keywords and Sponsored Ads The growth of commercial internet over the past 20 years[...]
5 Predictions for Augmented Reality Law in 2012
Tuesday, January 3, 2012 By 2 Comments
This could finally be the year that the public begins to see augmented reality as a serious, important technology. Lance Ulanoff, the editor-in-chief at Mashable, certainly thinks so. He listed AR as the first of “5 Tech Trends to Watch in 2012.” “Trust me,” he wrote, “by 2013, you’ll be hard-pressed to find anyone who[...]
A Distinctive Touch: Augmented Textures and Haptic Trademarks
Thursday, July 21, 2011 By 3 Comments
Soon, technologies that augment our sense of touch may lead to a rush of trademark applications seeking to protect a wide variety of artificial textures. The Dawn of Haptic AR? A few days back, the @Augmentology Twitter account pointed out the website of an interesting Helsinki-based company called Senseg. Senseg advertises its “E-Sense” technology as[...]
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