Augmented reality advertising is already upon us, and I believe that it will soon open up a new and heated round of litigation over where the lines are between fair and unfair advertising and use of competitors’ trademarks. The Confusion Over Keywords and Sponsored Ads The growth of commercial internet over the past 20 years[...]
5 Predictions for Augmented Reality Law in 2012
Tuesday, January 3, 2012 By
This could finally be the year that the public begins to see augmented reality as a serious, important technology. Lance Ulanoff, the editor-in-chief at Mashable, certainly thinks so. He listed AR as the first of “5 Tech Trends to Watch in 2012.” “Trust me,” he wrote, “by 2013, you’ll be hard-pressed to find anyone who[...]
A Distinctive Touch: Augmented Textures and Haptic Trademarks
Thursday, July 21, 2011 By
Soon, technologies that augment our sense of touch may lead to a rush of trademark applications seeking to protect a wide variety of artificial textures. The Dawn of Haptic AR? A few days back, the @Augmentology Twitter account pointed out the website of an interesting Helsinki-based company called Senseg. Senseg advertises its “E-Sense” technology as[...]
V-discovery: Litigating in Augmented Reality
Wednesday, April 6, 2011 By
Mo’ technology, mo’ problems. Advances in digital and computing technologies can make litigation, like anything else, more effective and efficient. Lawyers have so many more tools at their disposal for crafting and communicating persuasive arguments than they did 10, or even five years ago. But all this technology is also giving lawyers a whole lot[...]
The Coming Conundra: Real Laws In an Augmented Reality
Tuesday, March 22, 2011 By
(c) 2010 Brian D. Wassom. This article was originally published in the Winter 2011 issue of SideBAR, the newsletter of the Federal Bar Association’s Litigation Section. Over the past decade, there has been no shortage of articles, CLEs, and speeches in legal circles about the implications of “virtual reality.” Many an academic hand has been[...]
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