This is shaping up to be the year when we might finally see the emergence of a comprehensive set of principles to govern privacy issues online. (Who would’ve thought?) On February 23, 2012, the White House announced what it calls a “Consumer Privacy Bill of Rights.” President Obama calls it a “blueprint” that will help[...]
Stealing a Glance: Eye Tracking, AR, & Privacy
The science of tracking eye movements to determine what draws our interest has been around for more than a century. Retailers, product designers, and advertisers use it to figure out how to grab consumers’ attention. Website designers use it when deciding how to lay our content on a page. But augmented reality eyewear is likely[...]
AR & the Law – My Presentation at the Mobile AR Event
On October 11, I had the great honor of presenting at the Mobile AR Event, held in San Diego during the CTIA Enterprise & Applications Conference. It was a privilege to share the stage with representatives from such AR pioneers as daqri, Layar, GoldRun, Microsoft, Qualcomm, Metaio, Second Site, and others. My subject, appropriately enough,[...]
Everything Illuminated: Taggants as Ubiquitous AR Markers – Part 2
In my previous post on this subject, I described a future in which “taggants” (trackable micro- or nano-sized particles) are everywhere–in the paint on a building, the fabric of our clothes, impregnated in the metal and plastic of our consumer goods and vehicles … even in clouds of dust. A ubiquitous network of machine-recognizable[...]
A Trillion Points of Light? Taggants as Ubiquitous AR Markers – Part 1
The concept of painting the world with tiny taggants is too big for one blog post. In this first part, I’ll describe what I mean by “ubiquitous marking.” In the second, I’ll outline some of the legal issues that such an approach might raise. The nearly universal sentiment of those who spoke at the recent[...]
Forget Facial Recognition–Body Recognition May Be the Real Privacy Concern
“Take a picture; it’ll last longer.” Many times has that bit of sarcasm been directed at people who stare just a little too long. But suppose the guy is staring because he’s taking your picture? That creepy scenario may play itself out sooner than we think. While many commentators are (rightly) concerned about the ramifications[...]
The Coming Conundra: Real Laws In an Augmented Reality
(c) 2010 Brian D. Wassom. This article was originally published in the Winter 2011 issue of SideBAR, the newsletter of the Federal Bar Association’s Litigation Section. Over the past decade, there has been no shortage of articles, CLEs, and speeches in legal circles about the implications of “virtual reality.” Many an academic hand has been[...]




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