FTC: Social Media Contests Are Endorsements, Require Disclosure

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“This pin motivated by my desire to win fabulous prizes.” That’s the sort of disclaimer that participants in social media contests may need to start using under a March 20, 2014 letter ruling from the Federal Trade Commission. As I’ve written and presented about before, the FTC has been very strict in recent years about[...]

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Pinterest Tightens Its Rules on Contests

Last week, Pinterest–the social media juggernaut with more than 70 million users–announced a change to its Acceptable Use Policy. Going forward, the site will no longer allow business users to conduct contests that: Suggest that Pinterest sponsors or endorses them or the promotion Require people to Pin from a selection (like a website or list of[...]

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Consumer Protection in Social Media

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At this week’s New Media Expo / BusinessNext (formerly BlogWorld) conference in Las Vegas, I spoke on a panel called “Social Media and the Law: Emerging Legal Issues and Obligations.” My portion of the talk  was dedicated to consumer protection issues.  For those who couldn’t be there, here’s a summary of what I discussed. Consumer[...]

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Pinterest and Copyright: Repinning Is Not Reproduction

Pinterest, now the third-largest social network in the United States, has been under intense public scrutiny in recent weeks.   Many have wondered very vocally if the site is facilitating copyright infringement on a mass scale, a la Napster a decade ago. That’s a big question, and I’m not going to try to answer it here. [...]

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