FTC: Social Media Contests Are Endorsements, Require Disclosure

“This pin motivated by my desire to win fabulous prizes.” That’s the sort of disclaimer that participants in social media contests may need to start using under a March 20, 2014 letter ruling from the Federal Trade Commission. As I’ve written and presented about before, the FTC has been very strict in recent years about […]

Pinterest Tightens Its Rules on Contests

Last week, Pinterest–the social media juggernaut with more than 70 million users–announced a change to its Acceptable Use Policy. Going forward, the site will no longer allow business users to conduct contests that: Suggest that Pinterest sponsors or endorses them or the promotion Require people to Pin from a selection (like a website or list of […]

Consumer Protection in Social Media

At this week’s New Media Expo / BusinessNext (formerly BlogWorld) conference in Las Vegas, I spoke on a panel called “Social Media and the Law: Emerging Legal Issues and Obligations.” My portion of the talk  was dedicated to consumer protection issues.  For those who couldn’t be there, here’s a summary of what I discussed. Consumer […]

Pinterest and Copyright: Repinning Is Not Reproduction

Pinterest, now the third-largest social network in the United States, has been under intense public scrutiny in recent weeks.   Many have wondered very vocally if the site is facilitating copyright infringement on a mass scale, a la Napster a decade ago. That’s a big question, and I’m not going to try to answer it here.  […]