If you saw this post on the Facebook or Twitter stream of your friend–or your child–how would you react? I recently blogged about the FTC complaint filed against PepsiCo and Frito-Lay over its series of Doritos Late Night digital marketing campaigns. That prior post focused on the augmented reality portions of that campaign. But also[...]
When Do Social Marketing Pranks Go Too Far?
Filed Under: Social Media Tagged With: advertising, Amber Duick, Asylum 626, deceptive marketing, Doritos Late Night, facebook, Frito-Lay, Hotel 626, immersion, Pepsico, Toyota, trust, twitter
First, They Came for the Doritos: AR Campaign Spurs Legal Complaint, With More to Come
It’s on. For real, this time. Unlike the prisoner lawsuit I discussed last month, a newly filed legal complaint raises non-imaginary (although certainly still-untested) legal theories concerning an actual, commercial use of augmented reality. AR litigation is now a cold, hard reality. And the result of this initial salvo could have a huge impact[...]
Filed Under: Augmented Reality, Social Media Tagged With: CDD, Center for Digital Democracy, deceptive advertising, Doritos Late Night, Frito-Lay, FTC, immersion, junk food, Pepsico, teens
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