Persuading Facebook to Remove Misleading Pages

I recently had success in persuading Facebook to take down a Page dedicated to criticizing a client.{*}  In the process, I learned a few things about what Facebook finds persuasive in takedown requests. The Page in question used the phrase that our client uses as a trade name and service mark–let’s call it TRADEMARK–as the[...]

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Beyond Doritos: How Else Might AR Be Called “Deceptive”?

As my readers are now well-aware, augmented reality marketing campaigns are now on the radar of consumer advocacy groups.  Last month, four of these groups filed a complaint claiming that a Doritos campaign involving augmented “virtual concerts” was “too immersive” for teenagers to handle, and “deceptively” blurred the lines between advertising and entertainment. Marketers should[...]

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