Stealing a Glance: Eye Tracking, AR, & Privacy

The science of tracking eye movements to determine what draws our interest  has been around for more than a century.  Retailers, product designers, and advertisers use it to figure out how to grab consumers’ attention.  Website designers use it when deciding how to lay our content on a page. But augmented reality eyewear is likely[...]

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An Inauspicious Beginning to AR Litigation

It has finally happened.  The era of augmented reality litigation has begun.  Just … not the way I had expected. I’ve spent years thinking–and the past several months blogging–about the legal principles that will govern the use of augmented reality technology.  The AR industry promises to change the way we view our world and interact[...]

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The Coming Conundra: Real Laws In an Augmented Reality

(c) 2010 Brian D. Wassom. This article was originally published in the Winter 2011 issue of SideBAR, the newsletter of the Federal Bar Association’s Litigation Section. Over the past decade, there has been no shortage of articles, CLEs, and speeches in legal circles about the implications of “virtual reality.” Many an academic hand has been[...]

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