Trademarks, Likelihood of Confusion, and Social Media

(c) flickr user Cooky Yoon - Used under CC license

Trademark law in the United States has one overarching goal: to prevent consumers from being confused over the source of a product or service.  The function of a trademark is to communicate to the marketplace who is offering the good or service.  So, for example, when I’m driving down the road and spy the Golden[…]

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