Trademarks, Likelihood of Confusion, and Social Media

(c) flickr user Cooky Yoon - Used under CC license

Trademark law in the United States has one overarching goal: to prevent consumers from being confused over the source of a product or service.  The function of a trademark is to communicate to the marketplace who is offering the good or service.  So, for example, when I’m driving down the road and spy the Golden[...]

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AR Addiction: Could Augmented Reality Get Too Immersive?

Can you be trusted to design your own reality? Immersed in the Digital World Augmented Reality technology is all about customizing the world around us.  Through video-enabled smartphone and tablet apps, and soon directly through eyewear, it overlays digital data over our perception of the physical world.  The virtual world gets layered directly on top[...]

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Forget Facial Recognition–Body Recognition May Be the Real Privacy Concern

“Take a picture; it’ll last longer.” Many times has that bit of sarcasm been directed at people who stare just a little too long. But suppose the guy is staring because he’s taking your picture? That creepy scenario may play itself out sooner than we think. While many commentators are (rightly) concerned about the ramifications[...]

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