Augmented & Wearable Solutions to IoT Privacy Concerns

Government regulators are only beginning to draw lines of privacy around data accumulated by the Internet of Things–that emerging collection of installed and wearable networked devices that were featured so prominently at CES 2014. But could these same devices end up being part of the privacy solution? In September 2013, the FTC took its first[...]

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Is the Pentagon Laying the Foundation of an Augmented World?

The U.S. military gets around. It is deployed in every time zone on Earth, and must be prepared to deliver munitions with precision anywhere in the world, whenever called upon.  So it built the Global Positioning System of satellites to provide reliable geospatial coordinates both on earth and in orbit, and networked its computers together[...]

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Walking in Snow: iBeacon, BLE, and Privacy

One of the lesser-heralded features in iOS7 is “iBeacon,” Apple’s implementation of Bluetooth Low Energy (BLE) technology. To the extent anyone is talking about this yet, iBeacon has been seen as a rival to the Near Field Communication (NFC) technology used by Samsung, or a convenient way to pipe coupons into your phone.  But history[...]

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What Marketing Professionals Need to Know About Augmented Reality Law

Thursday night I was privileged to be part of a panel–together with Brian Mullins of daqri, Brian Bos of Mindshare, and Marty Wetherall of Fallon–presenting on augmented reality to the AdCraft Club of Detroit.  As the lawyer on the panel, many of the questions I fielded dealt with the legal issues that are likely to[...]

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Living in IPv6: What Happens When Everything & Everywhere Goes Online?

What happens when every physical object and place has an internet IP address?  This could happen in the very near future, and the impact on daily life could be profound. Several trends are already moving in that direction: Hardware: We already see RFID tags used to track the whereabouts of consumer goods.  Consumer electronics, vehicles,[...]

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A Trillion Points of Light? Taggants as Ubiquitous AR Markers – Part 1

The concept of painting the world with tiny taggants is too big for one blog post.  In this first part, I’ll describe what I mean by “ubiquitous marking.”  In the second, I’ll outline some of the legal issues that such an approach might raise. The nearly universal sentiment of those who spoke at the recent[...]

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Augmented Reality Games and Physical Injury

I love games. Especially the type that really engage your mind and force you to solve problems creatively. By all indications, I’m not alone. The video game reportedly made $10.5 billion in 2009 alone. At one point, the company behind the ubiquitous Facebook games Farmville and Mafia Wars was valued at $5 billion. So you[...]

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