AR Addiction: Could Augmented Reality Get Too Immersive? [FROM THE ARCHIVES]

Can you be trusted to design your own reality?   Immersed in the Digital World Augmented Reality technology is all about customizing the world around us.  Through video-enabled smartphone and tablet apps, and soon directly through eyewear, it overlays digital data over our perception of the physical world.  The virtual world gets layered directly on top of the[...]

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When Do Social Marketing Pranks Go Too Far?

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If you saw this post on the Facebook or Twitter stream of your friend–or your child–how would you react? I recently blogged about the FTC complaint filed against PepsiCo and Frito-Lay over its series of Doritos Late Night digital marketing campaigns.  That prior post focused on the augmented reality portions of that campaign.  But also[...]

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First, They Came for the Doritos: AR Campaign Spurs Legal Complaint, With More to Come

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It’s on.   For real, this time.  Unlike the prisoner lawsuit I discussed last month, a newly filed legal complaint raises non-imaginary (although certainly still-untested) legal theories concerning an actual, commercial use of augmented reality.  AR litigation is now a cold, hard reality.  And the result of this initial salvo could have a huge impact[...]

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AR Addiction: Could Augmented Reality Get Too Immersive?

Can you be trusted to design your own reality? Immersed in the Digital World Augmented Reality technology is all about customizing the world around us.  Through video-enabled smartphone and tablet apps, and soon directly through eyewear, it overlays digital data over our perception of the physical world.  The virtual world gets layered directly on top[...]

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