I’ve done quite a bit of public speaking over the past few years, including on the rules governing commercial use of social media. Recently, I was invited to present to a conference of speakers bureau professionals on the rules their speakers should follow when writing in social media about the events at which they speak.[...]
Conference Speakers Should Follow FTC Guidelines for Sponsored Social Media Posts
Filed Under: Social Media Tagged With: disclosures, FTC, IASB, JuliStarz, public speakers, speakers bureaus
Consumer Protection in Social Media
At this week’s New Media Expo / BusinessNext (formerly BlogWorld) conference in Las Vegas, I spoke on a panel called “Social Media and the Law: Emerging Legal Issues and Obligations.” My portion of the talk was dedicated to consumer protection issues. For those who couldn’t be there, here’s a summary of what I discussed. Consumer[...]
Filed Under: Social Media Tagged With: #NMX, Ann Taylor, astroturfing, BBB, cmp.ly, Coastal Contacts, consumer protection, disclosure, endorsement, facebook, FTC, Hyundai, Likes, Michael Hyatt, NAD, Nutrisystem, Pinterest, twitter
[In Brief] Federal Agencies Pulling Out the Stops to Regulate Mobile Privacy
There is a full-court press underway among federal agencies to regulate the privacy of mobile applications. Just a few examples: The Federal Communications Commission (FCC) issued a Public Notice requesting comments on wireless service providers’ privacy and data security practices with respect to information stored on their customers’ mobile communications devices. The comment period is[...]
Filed Under: Social Media Tagged With: Consumer Privacy Bill of Rights, FCC, FTC, mobile, NTIA, privacy
[VIDEO] My Presentation to the ARNY Meetup
At its December 27, 2011 gathering, the Augmented Reality New York (ARNY) Meetup presented a video I had recorded for the event. The video was a summary of the FTC Complaint filed this Fall against PepsiCo and Frito-Lay, alleging that their AR marketing campaign for the Doritos Late Night brand amounted to “deceptive marketing” that[...]
Filed Under: Augmented Reality Tagged With: ARNY, Blink 182, deceptive marketing, Doritos Late Night, Frito-Lay, FTC, Ogmento, Ori Inbar, Pepsi
First, They Came for the Doritos: AR Campaign Spurs Legal Complaint, With More to Come
It’s on. For real, this time. Unlike the prisoner lawsuit I discussed last month, a newly filed legal complaint raises non-imaginary (although certainly still-untested) legal theories concerning an actual, commercial use of augmented reality. AR litigation is now a cold, hard reality. And the result of this initial salvo could have a huge impact[...]
Filed Under: Augmented Reality, Social Media Tagged With: CDD, Center for Digital Democracy, deceptive advertising, Doritos Late Night, Frito-Lay, FTC, immersion, junk food, Pepsico, teens
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