At its December 27, 2011 gathering, the Augmented Reality New York (ARNY) Meetup presented a video I had recorded for the event. The video was a summary of the FTC Complaint filed this Fall against PepsiCo and Frito-Lay, alleging that their AR marketing campaign for the Doritos Late Night brand amounted to “deceptive marketing” that[...]
[VIDEO] My Presentation to the ARNY Meetup
Wednesday, December 28, 2011 By Brian Wassom
Filed Under: Augmented Reality Tagged With: ARNY, Blink 182, deceptive marketing, Doritos Late Night, Frito-Lay, FTC, Ogmento, Ori Inbar, Pepsi
When Do Social Marketing Pranks Go Too Far?
Wednesday, November 9, 2011 By Brian Wassom
If you saw this post on the Facebook or Twitter stream of your friend–or your child–how would you react? I recently blogged about the FTC complaint filed against PepsiCo and Frito-Lay over its series of Doritos Late Night digital marketing campaigns. That prior post focused on the augmented reality portions of that campaign. But also[...]
Filed Under: Social Media Tagged With: advertising, Amber Duick, Asylum 626, deceptive marketing, Doritos Late Night, facebook, Frito-Lay, Hotel 626, immersion, Pepsico, Toyota, trust, twitter
First, They Came for the Doritos: AR Campaign Spurs Legal Complaint, With More to Come
Monday, October 24, 2011 By Brian Wassom
It’s on. For real, this time. Unlike the prisoner lawsuit I discussed last month, a newly filed legal complaint raises non-imaginary (although certainly still-untested) legal theories concerning an actual, commercial use of augmented reality. AR litigation is now a cold, hard reality. And the result of this initial salvo could have a huge impact[...]
Filed Under: Augmented Reality, Social Media Tagged With: CDD, Center for Digital Democracy, deceptive advertising, Doritos Late Night, Frito-Lay, FTC, immersion, junk food, Pepsico, teens
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