[GUEST POST] Public Company Use of Social Media

This post was authored by Rebecca L. Friedrick. She is a law student at the University of Notre Dame Law School and was a 2012 summer associate at Honigman Miller Schwartz and Cohn LLP. Introduction As individuals increase their use of social media, companies are joining the conversation in increasing numbers.  Over the past couple of[...]

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[VIDEO] My Presentation to the ARNY Meetup

At its December 27, 2011 gathering, the Augmented Reality New York (ARNY) Meetup presented a video I had recorded for the event.  The video was a summary of the FTC Complaint filed this Fall against PepsiCo and Frito-Lay, alleging that their AR marketing campaign for the Doritos Late Night brand amounted to “deceptive marketing” that[...]

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When Do Social Marketing Pranks Go Too Far?

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If you saw this post on the Facebook or Twitter stream of your friend–or your child–how would you react? I recently blogged about the FTC complaint filed against PepsiCo and Frito-Lay over its series of Doritos Late Night digital marketing campaigns.  That prior post focused on the augmented reality portions of that campaign.  But also[...]

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First, They Came for the Doritos: AR Campaign Spurs Legal Complaint, With More to Come

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It’s on.   For real, this time.  Unlike the prisoner lawsuit I discussed last month, a newly filed legal complaint raises non-imaginary (although certainly still-untested) legal theories concerning an actual, commercial use of augmented reality.  AR litigation is now a cold, hard reality.  And the result of this initial salvo could have a huge impact[...]

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