At this week’s New Media Expo / BusinessNext (formerly BlogWorld) conference in Las Vegas, I spoke on a panel called “Social Media and the Law: Emerging Legal Issues and Obligations.” My portion of the talk was dedicated to consumer protection issues. For those who couldn’t be there, here’s a summary of what I discussed. Consumer[...]
Consumer Protection in Social Media
Filed Under: Social Media Tagged With: #NMX, Ann Taylor, astroturfing, BBB, cmp.ly, Coastal Contacts, consumer protection, disclosure, endorsement, facebook, FTC, Hyundai, Likes, Michael Hyatt, NAD, Nutrisystem, Pinterest, twitter
Morals Clauses, Spokespeople, and Social Media
When big brands sign endorsement deals with professional athletes and other celebrities, the endorsement contract typically include a “morals clause.” This lets the company terminate the deal immediately if the spokesperson does something to sully their public image. These clauses are usually very broad, vaguely worded (with phrases like “scandal” and “public disrepute”), and give[...]
Filed Under: Social Media Tagged With: Cameron Evans, endorsement, goodwill, Hanesbrands, morals clause, Pittsburgh Steelers, Porcher Taylor, Rashard Mendenhall, twitter
Recent Comments