Augmenting Automotive Safety

Using AR to make the driving experience safer seems to be a hot idea right now.  In his keynote speech at the recent Augmented Reality Event (ARE2011) Conference, Jaron Lanier of Microsoft stressed that automobile injuries are at an unacceptably high level–and that AR can help.  My recent post examined the opposite side of the[...]

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ARE2011 – The Augmented Reality Event

Sci-fi writer and author of Beyond the Beyond Bruce Sterling giving the opening keynote address.

Apologies for not having posted substantive content this week. I spent most of the week in Santa Clara, California attending the second annual Augmented Reality Event. ARE2011 was a fantastic gathering of nearly all the active players in the entire AR industry, from the humblest startup to giants like Microsoft and Qualcomm. It featured dozens[...]

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No Augmenting Reality While Driving?

A recent article in MIT’s Technology Review raises several, very practical questions about how the daily use of augmented reality eyewear will affect us. I want to focus here on just one of the issues it raises–the risks of driving while augging. Driver distraction is already widely recognized as an epidemic. Simply talking on your[...]

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