[VIDEO] My Presentation to the ARNY Meetup

At its December 27, 2011 gathering, the Augmented Reality New York (ARNY) Meetup presented a video I had recorded for the event.  The video was a summary of the FTC Complaint filed this Fall against PepsiCo and Frito-Lay, alleging that their AR marketing campaign for the Doritos Late Night brand amounted to “deceptive marketing” that[...]

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Beyond Doritos: How Else Might AR Be Called “Deceptive”?

As my readers are now well-aware, augmented reality marketing campaigns are now on the radar of consumer advocacy groups.  Last month, four of these groups filed a complaint claiming that a Doritos campaign involving augmented “virtual concerts” was “too immersive” for teenagers to handle, and “deceptively” blurred the lines between advertising and entertainment. Marketers should[...]

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When Do Social Marketing Pranks Go Too Far?

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If you saw this post on the Facebook or Twitter stream of your friend–or your child–how would you react? I recently blogged about the FTC complaint filed against PepsiCo and Frito-Lay over its series of Doritos Late Night digital marketing campaigns.  That prior post focused on the augmented reality portions of that campaign.  But also[...]

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First, They Came for the Doritos: AR Campaign Spurs Legal Complaint, With More to Come

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It’s on.   For real, this time.  Unlike the prisoner lawsuit I discussed last month, a newly filed legal complaint raises non-imaginary (although certainly still-untested) legal theories concerning an actual, commercial use of augmented reality.  AR litigation is now a cold, hard reality.  And the result of this initial salvo could have a huge impact[...]

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