As a public radio commentator once said, augmented reality has “been the Next Big Thing for a while now, although it never manages to become the Actual Current Big Thing.” In keeping with this Sisyphean observation, we did not (yet) see quite as much development in either AR technology or the law governing its use in[...]
Beyond Doritos: How Else Might AR Be Called “Deceptive”?
Tuesday, November 15, 2011 By Leave a Comment
As my readers are now well-aware, augmented reality marketing campaigns are now on the radar of consumer advocacy groups. Last month, four of these groups filed a complaint claiming that a Doritos campaign involving augmented “virtual concerts” was “too immersive” for teenagers to handle, and “deceptively” blurred the lines between advertising and entertainment. Marketers should[...]
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