At its December 27, 2011 gathering, the Augmented Reality New York (ARNY) Meetup presented a video I had recorded for the event. The video was a summary of the FTC Complaint filed this Fall against PepsiCo and Frito-Lay, alleging that their AR marketing campaign for the Doritos Late Night brand amounted to “deceptive marketing” that[...]
Beyond Doritos: How Else Might AR Be Called “Deceptive”?
Tuesday, November 15, 2011 By
As my readers are now well-aware, augmented reality marketing campaigns are now on the radar of consumer advocacy groups. Last month, four of these groups filed a complaint claiming that a Doritos campaign involving augmented “virtual concerts” was “too immersive” for teenagers to handle, and “deceptively” blurred the lines between advertising and entertainment. Marketers should[...]
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