FTC: Social Media Contests Are Endorsements, Require Disclosure

“This pin motivated by my desire to win fabulous prizes.” That’s the sort of disclaimer that participants in social media contests may need to start using under a March 20, 2014 letter ruling from the Federal Trade Commission. As I’ve written and presented about before, the FTC has been very strict in recent years about[...]

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What Marketing Professionals Need to Know About Augmented Reality Law

Thursday night I was privileged to be part of a panel–together with Brian Mullins of daqri, Brian Bos of Mindshare, and Marty Wetherall of Fallon–presenting on augmented reality to the AdCraft Club of Detroit.  As the lawyer on the panel, many of the questions I fielded dealt with the legal issues that are likely to[...]

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5 Predictions for Augmented Reality Law in 2013 (and a Look Back at 2012)

As a public radio commentator once said, augmented reality has “been the Next Big Thing for a while now, although it never manages to become the Actual Current Big Thing.”  In keeping with this Sisyphean observation, we did not (yet) see quite as much development in either AR technology or the law governing its use in[...]

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Beyond Doritos: How Else Might AR Be Called “Deceptive”?

As my readers are now well-aware, augmented reality marketing campaigns are now on the radar of consumer advocacy groups.  Last month, four of these groups filed a complaint claiming that a Doritos campaign involving augmented “virtual concerts” was “too immersive” for teenagers to handle, and “deceptively” blurred the lines between advertising and entertainment. Marketers should[...]

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First, They Came for the Doritos: AR Campaign Spurs Legal Complaint, With More to Come

It’s on.   For real, this time.  Unlike the prisoner lawsuit I discussed last month, a newly filed legal complaint raises non-imaginary (although certainly still-untested) legal theories concerning an actual, commercial use of augmented reality.  AR litigation is now a cold, hard reality.  And the result of this initial salvo could have a huge impact[...]

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