What Marketing Professionals Need to Know About Augmented Reality Law

adcraft

Thursday night I was privileged to be part of a panel–together with Brian Mullins of daqri, Brian Bos of Mindshare, and Marty Wetherall of Fallon–presenting on augmented reality to the AdCraft Club of Detroit.  As the lawyer on the panel, many of the questions I fielded dealt with the legal issues that are likely to[...]

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[Video] Panel Discussion on AR Civil & Criminal Legal Issues from ARE2012

In the buildup to the 2013 Augmented World Expo in June, AugmentedReality.Org has posted on YouTube dozens of videos from last year’s event.  They are all fascinating and worth watching, including the fireside chat with best-selling novelist Daniel Suarez; the panel on AR eyewear;  “7 Emerging Trends” from daqri CEO Brian Mullins; and many, many more.[...]

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VOX: The 4D Summit – Augmented Reality for Creatives

I am extremely excited to help announce VOX – the first annual summit dedicated to creative expression, storytelling, and user experience in augmented reality.  It will be hosted by the amazing folks at daqri–one of the world’s leading AR companies–and I am honored to be one of the small group discussion facilitators for the event.[...]

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The Augmented Reality Event 2012: Day One

Joseph Rampolla, Daniel Suarez, Kevin Manson, myself and David Griesbach

Day One of ARE2012 in Santa Clara is now complete.   It’s been a full day.  My personal highlight was participating in the panel discussion ““Augmented Reality & Its Challenges in the Civil & Criminal Justice System” with best-selling author Daniel Suarez, cybercrime investigator Captain Joseph Rampolla, Cybercop Portal founder Kevin Manson, Daqri CEO Brian[...]

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Will the Law Require Augmented Reality for the Disabled?

More than 50 million Americans – 18% of our population – have some form of disability. The Americans with Disabilities Act of 1990 (ADA) was adopted to ensure, among other things, that no one is “discriminated against on the basis of disability in the full and equal enjoyment of the goods, services, facilities, privileges, advantages,[...]

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Brian Mullins of daqri: The Man Who Would Democratize AR

daqri_logo_and_tagline

  Brian Mullins is not a man who dreams small.  On his to-do list? Launching a publishing platform on the order of YouTube and WordPress, creating a new mass market for 3D digital models, and democratizing the nascent augmented reality industry so that anyone and everyone can start adding digital content to their physical world.[...]

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Everything Illuminated: Taggants as Ubiquitous AR Markers – Part 2

  In my previous post on this subject, I described a future in which “taggants” (trackable micro- or nano-sized particles) are everywhere–in the paint on a building, the fabric of our clothes, impregnated in the metal and plastic of our consumer goods and vehicles … even in clouds of dust.  A ubiquitous network of machine-recognizable[...]

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