As a public radio commentator once said, augmented reality has “been the Next Big Thing for a while now, although it never manages to become the Actual Current Big Thing.” In keeping with this Sisyphean observation, we did not (yet) see quite as much development in either AR technology or the law governing its use in[...]
5 Predictions for Augmented Reality Law in 2013 (and a Look Back at 2012)
Filed Under: Augmented Reality, IP Tagged With: Barbie Dream Closet, COPPA, deceptive advertising, deceptive marketing, facial recognition, Freddie Mercury, Google Glass, Ingress, licensing, Mattel, negligence, Nostradamus, patent, personal injury, porn, predictions, privacy, Right of Publicity, Trademark & Unfair Competition, Tupac Shakur, zugara
Patent Troll Launches Infringement Litigation War on Augmented Reality Retailers
Last week I described a wide-ranging patent that Zugara received for its virtual dressing room AR technology. This week I discovered* a series of six patent infringement lawsuits that another company has filed against 10 separate defendants over their use of similar technology–including at least one site designed by Zugara. The AR patent wars that[...]
Filed Under: Augmented Reality, IP Tagged With: Barbie Dream Closet, Ditto, Lennon Image Technologies LLC, patent, Total Immersion, zugara
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