AR Addiction: Could Augmented Reality Get Too Immersive?

Can you be trusted to design your own reality? Immersed in the Digital World Augmented Reality technology is all about customizing the world around us.  Through video-enabled smartphone and tablet apps, and soon directly through eyewear, it overlays digital data over our perception of the physical world.  The virtual world gets layered directly on top[...]

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Brian Mullins of daqri: The Man Who Would Democratize AR

  Brian Mullins is not a man who dreams small.  On his to-do list? Launching a publishing platform on the order of YouTube and WordPress, creating a new mass market for 3D digital models, and democratizing the nascent augmented reality industry so that anyone and everyone can start adding digital content to their physical world.[...]

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A Trillion Points of Light? Taggants as Ubiquitous AR Markers – Part 1

The concept of painting the world with tiny taggants is too big for one blog post.  In this first part, I’ll describe what I mean by “ubiquitous marking.”  In the second, I’ll outline some of the legal issues that such an approach might raise. The nearly universal sentiment of those who spoke at the recent[...]

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Augmenting Automotive Safety

Using AR to make the driving experience safer seems to be a hot idea right now.  In his keynote speech at the recent Augmented Reality Event (ARE2011) Conference, Jaron Lanier of Microsoft stressed that automobile injuries are at an unacceptably high level–and that AR can help.  My recent post examined the opposite side of the[...]

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ARE2011 – The Augmented Reality Event

Apologies for not having posted substantive content this week. I spent most of the week in Santa Clara, California attending the second annual Augmented Reality Event. ARE2011 was a fantastic gathering of nearly all the active players in the entire AR industry, from the humblest startup to giants like Microsoft and Qualcomm. It featured dozens[...]

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