Organic Reach Is Better For Business in Social (Guest Post)

From Brian: In my experience applying advertising regulations, trademark laws, and the rules of unfair competition to social media, I’ve found that it’s incredibly important to understand exactly how social media actually works.  I don’t mean just knowing which buttons to push and what the difference between the @ and # signs are, although that’s the[...]

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Augmented Reality, Keyword Advertising, and Trademarks

Augmented reality advertising is already upon us, and I believe that it will soon open up a new and heated round of litigation over where the lines are between fair and unfair advertising and use of competitors’ trademarks. The Confusion Over Keywords and Sponsored Ads The growth of commercial internet over the past 20 years[...]

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When Do Social Marketing Pranks Go Too Far?

If you saw this post on the Facebook or Twitter stream of your friend–or your child–how would you react? I recently blogged about the FTC complaint filed against PepsiCo and Frito-Lay over its series of Doritos Late Night digital marketing campaigns.  That prior post focused on the augmented reality portions of that campaign.  But also[...]

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The Coming Conundra: Real Laws In an Augmented Reality

(c) 2010 Brian D. Wassom. This article was originally published in the Winter 2011 issue of SideBAR, the newsletter of the Federal Bar Association’s Litigation Section. Over the past decade, there has been no shortage of articles, CLEs, and speeches in legal circles about the implications of “virtual reality.” Many an academic hand has been[...]

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