Update on Candy Lab AR v. Milwaukee

Filings, Reactions, and News Roundup from the Fight for Free Speech in Augmented Reality

It’s been about two and a half months since my client Candy Lab AR and I filed a First Amendment lawsuit challenging Milwaukee County’s attempt to regulate the publication of location-based augmented reality games. The Ordinance at issue was inspired by Pokemon Go players in county parks last year, but is drafted so broadly and […]

Game On: Candy Lab AR Files First Amendment Challenge to Milwaukee’s Pokemon Go-Inspired Ordinance

The first shot in the battle for free speech rights in augmented reality has been fired–and I’m proud to be the one who pulled the trigger. In prior posts, I have tracked Milwaukee County’s proposal and adoption of an ordinance regulating location-based augmented reality games. Written as a knee-jerk reaction to the number of people visiting […]

Milwaukee, Pokemon Go, and the First Amendment

Is the City's New Ordinance a Step Too Far?

I have been warning for years of an upcoming clash between First Amendment free speech rights and the regulation of augmented reality content. Now it looks like that day may have arrived. The Milwaukee Record reports that, yesterday morning, “members of the Milwaukee County Board unanimously recommended for approval a proposed ordinance that would make […]

Boyle’n Bulbasaurs! Pokemon Go Augments the Dockets of a Kentucky Courthouse

More proof that augmented reality is destined to affect all of society: according to a local newspaper in central Kentucky, a 21st-century version of the Hatfields and McCoys is playing out within the local Pokemon Go gaming community–and now the law is getting involved. It all began with a disagreement within the Boyle County, Kentucky […]

Plain Contractual Language: A Reality That Can’t Be Augmented

Learn the Lessons of Voorhees v. Tolia

Often, disputes between cutting-edge technology companies raise very common legal issues and are resolved by well-established law. After WNJ’s Emerging Media & Technologies team broke exciting new legal ground for the augmented reality industry in last year’s Candy Lab v. Milwaukee decision, a recent decision by the federal court in New Jersey reminds us that many […]

Kudos to Niantic for Anticipating Storms of Liability in Its New AR Gaming Mechanic

Although mainstream media still propagates the narrative that Pokemon Go crashed and burned after it exploded onto the scene in July 2016, the truth is that the game remains quite popular, continues to plow new ground in location-based AR gaming. Niantic’s latest update to the game, released last week, not only adds a third set […]

Cleveland Roundtable Explores AR/VR Legal Issues

I was privileged to join several other legal scholars and AR/VR professionals at a roundtable discussion in Cleveland today. Organized by the First Amendment and the Arts Center at Case Western Reserve Law School and hosted by the EventWorks4D Hologram Studio, the event led off with a fascinating presentation from Philip Lelyveld, head of the […]

Legal and Regulatory Warnings for AR/VR Startups

Live-blogging from Augmented World Expo 2017

Yesterday afternoon I had the pleasure of presenting with Captain Joe Rampolla on Legal and Regulatory Updates at AWE 2017. The full video will be posted on AWE’s YouTube channel, but in the meantime, here’s a short summary of our presentation. Our three takeaways were (1) Disruption will be met with resistance; (2) Mo’ money, mo’ […]

No Pokemon For You?

Pokemon Go Declared a Threat to Chinese Society, But Gets a Reprieve in Milwaukee

It’s been a busy month in governmental regulation of augmented reality. First, the U.S. Senate held its first hearings on AR. Then Milwaukee County threatened to go off the rails by restricting the publication of location-based AR apps. And now this: the People’s Republic of China has just banned Chinese citizens from using the popular […]