How I’ve Used Social Media in Trademark Litigation

I never cease to be amazed at what people will write in social media–or at how useful some of those posts can be in court.  Click here to read my latest post, titled “Mining Social Network Sites for Evidence in Litigation,” which is guest-hosted on my friend Paige Mill’s blog, IP@Tennessee [& beyond].  Paige is[...]

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(Updated) Think There’s No Hurry to Patent Your AR Inventions?

**Updated on Dec. 10, 2011 with patent numbers, hyperlinks, and more excerpts.** Think again. For one thing, the United States recently changed its approach to determining patent priority.  It used to be that even if someone else beat you to the punch in applying to register an invention, you could undo their patent by proving[...]

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A Distinctive Touch: Augmented Textures and Haptic Trademarks

Soon, technologies that augment our sense of touch may lead to a rush of trademark applications seeking to protect a wide variety of artificial textures. The Dawn of Haptic AR? A few days back, the @Augmentology Twitter account pointed out the website of an interesting Helsinki-based company called Senseg. Senseg advertises its “E-Sense” technology as[...]

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Brian Mullins of daqri: The Man Who Would Democratize AR

  Brian Mullins is not a man who dreams small.  On his to-do list? Launching a publishing platform on the order of YouTube and WordPress, creating a new mass market for 3D digital models, and democratizing the nascent augmented reality industry so that anyone and everyone can start adding digital content to their physical world.[...]

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Twitter Accounts as Brands: The OMGFacts Lawsuit

If they make a movie out of this lawsuit, they could call it The Social Network, Part Deux.  Less than a year after the Oscar-winning film about the struggle for control of Facebook hit the screens, a high schooler living a few hours’ drive from the social media giant’s headquarters filed this lawsuit against a[...]

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Augmented Reality Tattoos and Copyright Law

Two completely unrelated stories broke in the past week that, when considered together, raise interesting questions for the augmented reality industry. (Just the sort of serendipity for which the blogosphere is designed!) The first was the news that the artist behind Mike Tyson’s facial tattoo had filed a copyright infringement suit against Warner Brothers for[...]

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Projection Mapping, AR, and Architectural Copyrights

I have to admit: it took me awhile to “get” projection mapping. If you haven’t heard about it, “projection mapping” was defined by Mashable as ” a relatively new technology that animates stationary objects with 3D video.” I had seen references to this “new technology” in a few different places recently, and it appears to[...]

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Forget Facial Recognition–Body Recognition May Be the Real Privacy Concern

“Take a picture; it’ll last longer.” Many times has that bit of sarcasm been directed at people who stare just a little too long. But suppose the guy is staring because he’s taking your picture? That creepy scenario may play itself out sooner than we think. While many commentators are (rightly) concerned about the ramifications[...]

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While You Were Sleeping… I Infringed Your Publicity Rights on Facebook

It’s fairly well-understood by now that impersonation is a significant problem on the internet. How do you know that a person speaking online actually is who they say they are? Different social media sites handle the issue in their own ways. Twitter will offer certain well-known users the option of a “Verified” account. Facebook requests[...]

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The Coming Conundra: Real Laws In an Augmented Reality

(c) 2010 Brian D. Wassom. This article was originally published in the Winter 2011 issue of SideBAR, the newsletter of the Federal Bar Association’s Litigation Section. Over the past decade, there has been no shortage of articles, CLEs, and speeches in legal circles about the implications of “virtual reality.” Many an academic hand has been[...]

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