Here Come the Gamers Again

Harry Potter and Minecraft Prepare to Break New Technological–and Legal–Ground Remember the uproar when Niantic’s Pokemon Go first launched in July 2016? The consternation over large groups of kids roaming the streets while pointing at their phones? The knee-jerk municipal regulations (like the Milwaukee one my firm got struck down on First Amendment grounds)? The clickbait […]

The Future of Augmented Advertising is Now

The Burger Wars Bring the Lanham Act Into a Brave New World Déjà vu struck me today. A friend tipped me off to a new Burger King ad in Brazil that uses augmented reality to “burn” the ads of rival burger chains (principally McDonald’s). Consumers who follow through are rewarded with a free Whopper. See […]

Pokemon Go Nuisance Settlement and the Future of Location-Based AR

Once again, Pikachu is leading us into the future of augmented reality. Since July 2016, the same month in which it first released Pokemon Go, Niantic has been dogged by lawsuits alleging trespass and nuisance. As I’ve previously reported, those cases (including one from my home county) were long ago consolidated into the class action In […]

Boyle’n Bulbasaurs! Pokemon Go Augments the Dockets of a Kentucky Courthouse

More proof that augmented reality is destined to affect all of society: according to a local newspaper in central Kentucky, a 21st-century version of the Hatfields and McCoys is playing out within the local Pokemon Go gaming community–and now the law is getting involved. It all began with a disagreement within the Boyle County, Kentucky […]

Who wins when AR collides with property laws?

“When does my right to free speech conflict with your right to private property? Increasingly, augmented reality lies at that intersection – and that’s creating headaches for property owners, gamers and digital developers, not to mention police officers.” Read the rest of my article here in the Grand Rapids Business Journal

AR Developers: You Leap Too Far, You Leap Alone

Understanding Magic Leap's Creator Agreement

The AR world is justifiably abuzz about finally getting its hands on the Magic Leap One. This long-rumored device may not (yet) create immersive illusions of whales diving through gymnasium floors, but it does appear to be an important step forward in AR smartglasses technology, proving the naysayers wrong. Developers across the world have been […]

Snapchat’s Speed Filter Opens the Door to Lawsuits

Can you sue an online advertisement forum for allowing users to post sex trafficking ads? How about Yahoo for failing to remove offensive content created under a fake profile? Traditionally, the answer has been no. Under the federal Communications Decency Act (CDA), internet service providers are granted immunity from lawsuits arising out of content posted […]

REALITY BARKS, BUT FAILS TO BITE

Two recent lawsuits against AR/VR developers fall short

In two separate judicial decisions issued within the past month, plaintiffs suing AR/VR developers failed to get the relief they were looking for. While every case rises and falls based on its own facts, these examples are instructive of the type of litigation that AR/VR companies are actively facing right now, and for which others […]

Plain Contractual Language: A Reality That Can’t Be Augmented

Learn the Lessons of Voorhees v. Tolia

Often, disputes between cutting-edge technology companies raise very common legal issues and are resolved by well-established law. After WNJ’s Emerging Media & Technologies team broke exciting new legal ground for the augmented reality industry in last year’s Candy Lab v. Milwaukee decision, a recent decision by the federal court in New Jersey reminds us that many […]

AUGMENTED LEGALITY(R) Finds a New Home at WNJ.com

Since January 2011, AUGMENTED LEGALITY(R) has been my primary platform for sharing my predictions and analysis of the legal issues raised by augmented reality, virtual reality, advanced social media, and other cutting-edge emerging technologies. Although I was a law firm partner at the time, this platform was my own, hosted on my personal domain at […]