My friend Joe Rampolla is an law enforcement officer and a nationally recognized speaker on the topics of cyber crime, augmented reality, virtual worlds, cyber-terrorism, cyber-bullying and undercover Internet Relay Chat (IRC) investigations. He’s also leading the pack with the first-ever podcast dedicated solely to augmented reality. Joe already honored me with a written interview[...]
My Interview on the AR Dirt Podcast – Plus a Discount Code to ARE2012!
Monday, April 23, 2012 By 1 Comment
Augmented Reality, Keyword Advertising, and Trademarks
Thursday, April 19, 2012 By 3 Comments
Augmented reality advertising is already upon us, and I believe that it will soon open up a new and heated round of litigation over where the lines are between fair and unfair advertising and use of competitors’ trademarks. The Confusion Over Keywords and Sponsored Ads The growth of commercial internet over the past 20 years[...]
Will the Law Require Augmented Reality for the Disabled?
Thursday, March 29, 2012 By Leave a Comment
More than 50 million Americans – 18% of our population – have some form of disability. The Americans with Disabilities Act of 1990 (ADA) was adopted to ensure, among other things, that no one is “discriminated against on the basis of disability in the full and equal enjoyment of the goods, services, facilities, privileges, advantages,[...]
Stealing a Glance: Eye Tracking, AR, & Privacy
Wednesday, February 22, 2012 By 1 Comment
The science of tracking eye movements to determine what draws our interest has been around for more than a century. Retailers, product designers, and advertisers use it to figure out how to grab consumers’ attention. Website designers use it when deciding how to lay our content on a page. But augmented reality eyewear is likely[...]
5 Predictions for Augmented Reality Law in 2012
Tuesday, January 3, 2012 By 2 Comments
This could finally be the year that the public begins to see augmented reality as a serious, important technology. Lance Ulanoff, the editor-in-chief at Mashable, certainly thinks so. He listed AR as the first of “5 Tech Trends to Watch in 2012.” “Trust me,” he wrote, “by 2013, you’ll be hard-pressed to find anyone who[...]
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