The concept of painting the world with tiny taggants is too big for one blog post. In this first part, I’ll describe what I mean by “ubiquitous marking.” In the second, I’ll outline some of the legal issues that such an approach might raise. The nearly universal sentiment of those who spoke at the recent[...]
Augmenting Automotive Safety
Friday, May 27, 2011 By
Using AR to make the driving experience safer seems to be a hot idea right now. In his keynote speech at the recent Augmented Reality Event (ARE2011) Conference, Jaron Lanier of Microsoft stressed that automobile injuries are at an unacceptably high level–and that AR can help. My recent post examined the opposite side of the[...]
Augmented Reality Tattoos and Copyright Law
Sunday, May 8, 2011 By
Two completely unrelated stories broke in the past week that, when considered together, raise interesting questions for the augmented reality industry. (Just the sort of serendipity for which the blogosphere is designed!) The first was the news that the artist behind Mike Tyson’s facial tattoo had filed a copyright infringement suit against Warner Brothers for[...]
Projection Mapping, AR, and Architectural Copyrights
Thursday, April 28, 2011 By
I have to admit: it took me awhile to “get” projection mapping. If you haven’t heard about it, “projection mapping” was defined by Mashable as ” a relatively new technology that animates stationary objects with 3D video.” I had seen references to this “new technology” in a few different places recently, and it appears to[...]
Forget Facial Recognition–Body Recognition May Be the Real Privacy Concern
Sunday, April 24, 2011 By
“Take a picture; it’ll last longer.” Many times has that bit of sarcasm been directed at people who stare just a little too long. But suppose the guy is staring because he’s taking your picture? That creepy scenario may play itself out sooner than we think. While many commentators are (rightly) concerned about the ramifications[...]
V-discovery: Litigating in Augmented Reality
Wednesday, April 6, 2011 By
Mo’ technology, mo’ problems. Advances in digital and computing technologies can make litigation, like anything else, more effective and efficient. Lawyers have so many more tools at their disposal for crafting and communicating persuasive arguments than they did 10, or even five years ago. But all this technology is also giving lawyers a whole lot[...]
Defining Terms: What is Augmented Reality?
Wednesday, March 30, 2011 By
You can’t have an informed discussion–especially in the legal context–without first defining the terms that you’re using. This blog is going to talk a lot about “augmented reality” (or “AR”), so it’s important to understand exactly what we mean by that phrase. I’ve already given one definition–”overlaying digital data on the physical world”–but let’s see[...]
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