What Marketing Professionals Need to Know About Augmented Reality Law

Thursday night I was privileged to be part of a panel–together with Brian Mullins of daqri, Brian Bos of Mindshare, and Marty Wetherall of Fallon–presenting on augmented reality to the AdCraft Club of Detroit.  As the lawyer on the panel, many of the questions I fielded dealt with the legal issues that are likely to[...]

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AR Troll’s Patent Gets Re-Examined

In the comedy classic Dumb & Dumber, a woman tells Jim Carrey’s character that his chances with her are “one in a million.”  Undaunted, he responds, “so you’re saying there’s a chance!” The augmented reality industry’s chances of seeing the patent that Lennon Image Technologies has been using for the past year to wreak havoc[...]

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Trademarks in the Augmented Reality Industry

One sure sign of a healthy industry is the growth of intellectual property developed by companies in the field.  I’ve blogged a lot lately about augmented reality patents–both their creation and litigation over them.  But other forms of AR-related IP are expanding as well.  Trademarks are what companies use to distinguish themselves and their products[...]

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Double Whammy – Augmented Retailer Ditto Hit With Second Patent Lawsuit

No sooner had I finished reporting on a new wave of patent infringement lawsuits filed in March 2013 against retailers such as Ditto Technologies–the innovative leader in “virtual try-on” technology for eyewear–than I learned about a second lawsuit aimed specifically at Ditto that had been filed a month earlier, in February.  Unlike the series of[...]

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Augmented Reality Patent Troll At It Again

Last year I reported on a six nearly identical lawsuits that Lennon Image Technologies LLC filed alleging patent infringement against online retailers using webcam-based augmented reality user interfaces.  Each complaint was based on the same patent: US 6,624,843 B2, issued Sep. 23, 2003 and titled “Customer Image Capture and Use Thereof in a Retailing System.”  Three of those lawsuits–the[...]

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Does Your Workplace Have a Sousveillance Policy?

Remember the good old days–like, last year–when all that most companies needed to know about their employee’s social media activity is that the company should have a policy about it?  Well, those halcyon days are long gone.  Now it’s only a matter of days before thousands of newly minted “Google Explorers” start wearing their Google[...]

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Augmented Reality as Free Speech – A First Amendment Analysis

Does the First Amendment to the United States Constitution protect the right to augment reality? As with most legal questions about augmented reality (or “AR”), we can’t answer definitively, because no court has yet considered the issue.  But with consumer-level digital eyewear just around the corner, we will soon be faced with questions just like[...]

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Staying Out of Trouble While Playing Augmented Reality Games

Not long ago, I had the opportunity to sit down for coffee with two high-ranked players of the popular AR game “Ingress.”   If you’re not familiar with the game, it’s a massively multi-player experience  shared by people across the globe.  Players organize themselves into thousands of cells aligned with one of two factions–the “Enlightenment”[...]

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[Video] Panel Discussion on AR Civil & Criminal Legal Issues from ARE2012

In the buildup to the 2013 Augmented World Expo in June, AugmentedReality.Org has posted on YouTube dozens of videos from last year’s event.  They are all fascinating and worth watching, including the fireside chat with best-selling novelist Daniel Suarez; the panel on AR eyewear;  “7 Emerging Trends” from daqri CEO Brian Mullins; and many, many more.[...]

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5 Predictions for Augmented Reality Law in 2013 (and a Look Back at 2012)

As a public radio commentator once said, augmented reality has “been the Next Big Thing for a while now, although it never manages to become the Actual Current Big Thing.”  In keeping with this Sisyphean observation, we did not (yet) see quite as much development in either AR technology or the law governing its use in[...]

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