Walking in Snow: iBeacon, BLE, and Privacy

flickr/yuan2003

One of the lesser-heralded features in iOS7 is “iBeacon,” Apple’s implementation of Bluetooth Low Energy (BLE) technology. To the extent anyone is talking about this yet, iBeacon has been seen as a rival to the Near Field Communication (NFC) technology used by Samsung, or a convenient way to pipe coupons into your phone.  But history[...]

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Another Augmented Reality Gamer Arrested–But With Good Reason?

realstrike

News is spreading that a student at  H. L. Bourgeois High School in Gray, Louisiana was arrested last week after posting a YouTube video of himself using the AR app Real Strike to simulate a machine gun attack on his classmates.  As most AR technology does, Real Strike–which bills itself as the “First-Ever Augmented-Reality Gun App”–superimposes digital[...]

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Judge Scales Back Jury’s Award in First AR Patent Infringement Verdict

Back in July 2012, I reported on what appeared to be the first augmented reality patent infringement lawsuit: Tomita v. Nintendo.  That case has since gone to trial, with some interesting results. Plaintiff Tomita U.S. Patent No. 7,417,664, issued in August 2008 and titled “Stereoscopic image picking up and display system based upon optical axes cross-point information.”[...]

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Augmenting the Gun Debate

Gun control–or, more specifically, the inability to agree on any specific way to curb gun violence–has been one of this year’s biggest political issues.   Meanwhile, 3D printing technology is making it increasingly difficult to prevent individuals from making and owning their own firearms.  Soon, augmented reality technology could add another dimension to this debate[...]

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IP, Law and Ethics in Augmented Reality [VIDEO]

A few weeks ago, I was asked to Skype into the Augmented Reality New York (ARNY) meetup group and give a summary of the “IP, Law and Ethics” Panel that I moderated at the AWE 2013 conference.  I didn’t actually know at the time that it was being recorded.  But I happily just discovered the[...]

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Would You Consider Nominating This Blog for the ABA Blawg 100?

In 2 1/2 years of blogging, this is the first time I’ve ever written to ask you, my loyal readers, for a favor.  It’s one that would get the word out about my blogs and, hopefully, spread the word about them to an even broader audience.  And yes, it’d be a nice feather in my[...]

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This is the Future of Augmented Reality? Let’s Hope Not.

Creepy.  Deceptive.  Perhaps even misogynistic. These are not words you’d want associated with your industry.  Yet they are accurate descriptions of the lead characters in two wildly popular concept videos depicting users of augmented reality eyewear in the relatively near future. There are several similarities, and some important differences, between the two videos.  The first[...]

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Augmented Reality’s Intersection With Culture, Law, IP and Ethics [VIDEO]

At the Augmented World Expo earlier this month in Santa Clara, California, I moderated two consecutive hour-long panel discussions.  The first, entitled “Augmented Reality’s Impact on Society and Culture,” was a lively discussion with author Greg Kipper; reality architect Tish Shute of Syntertainment, Inc.; wearable computing developer Noah Zerkin; and computer vision pioneer Dr. Steve[...]

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My Interview from Augmented World Expo 2013 [VIDEO]

This year’s Augmented World Expo (formerly the Augmented Reality Event) in Santa Clara, California was a blast.  Top-notch keynote addresses from such luminaries as Steve Mann and Will Wright complemented the largest-ever exposition of AR companies and entrepreneurs showing off an amazing array of innovations.  And I got to be part of it, as a[...]

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What Marketing Professionals Need to Know About Augmented Reality Law

adcraft

Thursday night I was privileged to be part of a panel–together with Brian Mullins of daqri, Brian Bos of Mindshare, and Marty Wetherall of Fallon–presenting on augmented reality to the AdCraft Club of Detroit.  As the lawyer on the panel, many of the questions I fielded dealt with the legal issues that are likely to[...]

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