Can you be trusted to design your own reality? Immersed in the Digital World Augmented Reality technology is all about customizing the world around us. Through video-enabled smartphone and tablet apps, and soon directly through eyewear, it overlays digital data over our perception of the physical world. The virtual world gets layered directly on top of the[...]
Zugara Obtains Patent for Augmented Reality “Social Shopper”
Wednesday, September 26, 2012 By 2 Comments
For the past year, I have been advising my readers in the augmented reality industry to obtain patents on their inventions for quite some time now, and I’ve been warning that patent battles over this technology were just around the corner. Both that advice and that prediction were vindicated on September 25, 2012 with the[...]
Augmenting Perceptions of Society and Self
Thursday, September 20, 2012 By Leave a Comment
The following article of mine was published in the latest issue (No. 1 | 2012) of the Journal of CyberTherapy and Rehabilitation, a publication of the Interactive Media Institute. Please check out the entire issue for a fascinating and in-depth collection of article on the use of augmented reality in health care. Social media have forever altered the[...]
A Hollywood Insider’s Perspective on Location-Based AR and Physical Injury
Friday, September 14, 2012 By Leave a Comment
Yesterday at Vox: the 4D Summit, Dreamworks’ Director of Global Interactive, Chris Hewish, gave a wide-ranging keynote address on Hollywood’s use of augmented reality. One of the examples he cited was “The Witness,” a choose-your-own-adventure-type “movie” that required users to trek all over Berlin looking for markers that unlocked video content. He showed the following[...]
[From the Archives] The Coming Conundra: Real Laws in an Augmented Reality
Friday, August 31, 2012 By Leave a Comment
While I’m away on vacation, I’ve pulled this still-timely article from my archives. It was originally published in the Winter 2011 issue of SideBAR, the newsletter of the Federal Bar Association’s Litigation Section, and was posted on Wassom.com in March 2011. Over the past decade, there has been no shortage of articles, CLEs, and speeches[...]
VOX: The 4D Summit – Augmented Reality for Creatives
Tuesday, August 14, 2012 By Leave a Comment
I am extremely excited to help announce VOX – the first annual summit dedicated to creative expression, storytelling, and user experience in augmented reality. It will be hosted by the amazing folks at daqri–one of the world’s leading AR companies–and I am honored to be one of the small group discussion facilitators for the event.[...]
Copyright in an Augmented Reality
Friday, August 3, 2012 By Leave a Comment
Today I presented to the American Bar Association’s Intellectual Property Section on “Copyright in an Augmented Reality.” I’m humbled by how well-received it was, and was thrilled by the audience’s many engaging and thoughtful questions and comments. I think the group came away with an appreciation for some of the challenges that this emerging technology[...]
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