Save $200 on Augmented World Expo 2018

As an officer of, and longtime attorney for, the organization that produces Augmented World Expo, I’ll be speaking on two separate panels at the 2018 AWE event: “Immersive Experiences, Applications, and Non-technical Impacts” and “101: Law & ARder,” both on May 30. I’m even more excited to reconnect with AR/VR/MR/XR industry leaders from across the […]

Learn from WNJ Partner Brian Wassom about the amazing potential of augmented / virtual / mixed reality technologies, and the intellectual property concerns and opportunities that come along with them.

Date: Friday, February 16, 2018
Time: 12:00-1:00 p.m.
Event: Intellectual Property Seminar on IP in Augmented & Virtual Reality
Sponsor: Federal Bar Association - E.D. Michigan Chapter
Venue: Theodore Levin U.S. Courthouse
Location: 231 W. Lafayette
Detroit, MI 48226
Public: Public
Registration: Click here to register.

The WNJ Emerging Media & Technologies Industry Group has been advising AR/VR companies for years, and knows this industry like few others. Have questions? Give us a call!

Kudos to Niantic for Anticipating Storms of Liability in Its New AR Gaming Mechanic

Although mainstream media still propagates the narrative that Pokemon Go crashed and burned after it exploded onto the scene in July 2016, the truth is that the game remains quite popular, continues to plow new ground in location-based AR gaming. Niantic’s latest update to the game, released last week, not only adds a third set […]

Cleveland Roundtable Explores AR/VR Legal Issues

I was privileged to join several other legal scholars and AR/VR professionals at a roundtable discussion in Cleveland today. Organized by the First Amendment and the Arts Center at Case Western Reserve Law School and hosted by the EventWorks4D Hologram Studio, the event led off with a fascinating presentation from Philip Lelyveld, head of the […]

Will Pokemon Go Evolve Into Customer Confusion?

I’ve written at length about the potential for customer confusion arising from the association of digital advertisements with physical billboards and other commercial properties via augmented reality. It occurs to me, though, that the Pokemon Go phenomenon that began in July 2016 planted the seeds of a similar issue, albeit in a slightly different form […]

The PokeStruggle Continues

Correcting an Earlier Post

Earlier today, I reported in haste that the Pokemon Nuisance lawsuit had been dismissed. On closer examination, only one of the defendants–The Pokemon Company–was dismissed. The lawsuit continues against Niantic, Inc. Looks like we might get the chance for a definitive ruling after all!

Update on Candy Lab AR v. Milwaukee

Filings, Reactions, and News Roundup from the Fight for Free Speech in Augmented Reality

It’s been about two and a half months since my client Candy Lab AR and I filed a First Amendment lawsuit challenging Milwaukee County’s attempt to regulate the publication of location-based augmented reality games. The Ordinance at issue was inspired by Pokemon Go players in county parks last year, but is drafted so broadly and […]

Legal and Regulatory Warnings for AR/VR Startups

Live-blogging from Augmented World Expo 2017

Yesterday afternoon I had the pleasure of presenting with Captain Joe Rampolla on Legal and Regulatory Updates at AWE 2017. The full video will be posted on AWE’s YouTube channel, but in the meantime, here’s a short summary of our presentation. Our three takeaways were (1) Disruption will be met with resistance; (2) Mo’ money, mo’ […]

Game On: Candy Lab AR Files First Amendment Challenge to Milwaukee’s Pokemon Go-Inspired Ordinance

The first shot in the battle for free speech rights in augmented reality has been fired–and I’m proud to be the one who pulled the trigger. In prior posts, I have tracked Milwaukee County’s proposal and adoption of an ordinance regulating location-based augmented reality games. Written as a knee-jerk reaction to the number of people visiting […]