If there’s one thing you can say about Magic Leap, it’s that the company is not afraid to spend money. Having already secured $2.3 billion in investment rounds for its recently launched Magic Leap One augmented reality headset, it is now running a contest to determine which independent AR developers it will invest in to […]
If a tree falls in the forest, and no one is around to hear it, does it make a sound? By the same token, if a valuable Pokémon is digitally placed on your lawn, is the company whose algorithm spawned that Pokémon guilty of trespassing if a nearby gamer enters your property to catch it? […]
As an officer of, and longtime attorney for, the organization that produces Augmented World Expo, I’ll be speaking on two separate panels at the 2018 AWE event: “Immersive Experiences, Applications, and Non-technical Impacts” and “101: Law & ARder,” both on May 30. I’m even more excited to reconnect with AR/VR/MR/XR industry leaders from across the […]
Learn from WNJ Partner Brian Wassom about the amazing potential of augmented / virtual / mixed reality technologies, and the intellectual property concerns and opportunities that come along with them.
||Friday, February 16, 2018
||Intellectual Property Seminar on IP in Augmented & Virtual Reality
Federal Bar Association - E.D. Michigan Chapter
Theodore Levin U.S. Courthouse
||231 W. Lafayette
Detroit, MI 48226
||Click here to register.
The WNJ Emerging Media & Technologies Industry Group has been advising AR/VR companies for years, and knows this industry like few others. Have questions? Give us a call!
Mike Brennan of MITechNews.com interviews me about the decision in Candy Lab v. Milwaukee, extending First Amendment free speech rights to augmented reality.
Although mainstream media still propagates the narrative that Pokemon Go crashed and burned after it exploded onto the scene in July 2016, the truth is that the game remains quite popular, continues to plow new ground in location-based AR gaming. Niantic’s latest update to the game, released last week, not only adds a third set […]
I was privileged to join several other legal scholars and AR/VR professionals at a roundtable discussion in Cleveland today. Organized by the First Amendment and the Arts Center at Case Western Reserve Law School and hosted by the EventWorks4D Hologram Studio, the event led off with a fascinating presentation from Philip Lelyveld, head of the […]
I’ve written at length about the potential for customer confusion arising from the association of digital advertisements with physical billboards and other commercial properties via augmented reality. It occurs to me, though, that the Pokemon Go phenomenon that began in July 2016 planted the seeds of a similar issue, albeit in a slightly different form […]
Earlier today, I reported in haste that the Pokemon Nuisance lawsuit had been dismissed. On closer examination, only one of the defendants–The Pokemon Company–was dismissed. The lawsuit continues against Niantic, Inc. Looks like we might get the chance for a definitive ruling after all!
It’s been about two and a half months since my client Candy Lab AR and I filed a First Amendment lawsuit challenging Milwaukee County’s attempt to regulate the publication of location-based augmented reality games. The Ordinance at issue was inspired by Pokemon Go players in county parks last year, but is drafted so broadly and […]