“AR Assistant” As a Registered Trademark?

Imagine this scenario:

Developer: “Hey world, check out this new AR assistant I designed! You can talk to it and get helpful information from an augmented avatar.”

Lawyer: “Sorry, AR ASSISTANT® is a registered trademark, and you just infringed it.”

Developer: “Well, what else am I supposed to call a virtual assistant that you interact with in augmented reality?”

Lawyer: “There you go again. We also own AUGMENTED REALITY ASSISTANT®. That’ll be $10,000, please.”

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