The Future of Augmented Advertising is Now

The Burger Wars Bring the Lanham Act Into a Brave New World Déjà vu struck me today. A friend tipped me off to a new Burger King ad in Brazil that uses augmented reality to “burn” the ads of rival burger chains (principally McDonald’s). Consumers who follow through are rewarded with a free Whopper. See […]

Pokemon Go Nuisance Settlement and the Future of Location-Based AR

Once again, Pikachu is leading us into the future of augmented reality. Since July 2016, the same month in which it first released Pokemon Go, Niantic has been dogged by lawsuits alleging trespass and nuisance. As I’ve previously reported, those cases (including one from my home county) were long ago consolidated into the class action In […]

Boyle’n Bulbasaurs! Pokemon Go Augments the Dockets of a Kentucky Courthouse

More proof that augmented reality is destined to affect all of society: according to a local newspaper in central Kentucky, a 21st-century version of the Hatfields and McCoys is playing out within the local Pokemon Go gaming community–and now the law is getting involved. It all began with a disagreement within the Boyle County, Kentucky […]

How to Win Half a Million Dollars from Magic Leap

3 Tips for Understanding Magic Leap's Independent Creator Program

If there’s one thing you can say about Magic Leap, it’s that the company is not afraid to spend money. Having already secured $2.3 billion in investment rounds for its recently launched Magic Leap One augmented reality headset, it is now running a contest to determine which independent AR developers it will invest in to […]

IP Rights in Augmented Reality and Virtual Reality

I’m honored to have been invited by Strafford to help deliver their first webinar  on “IP Rights in Augmented Reality and Virtual Reality.” Followers of this blog and friends of WNJ can still message me for details on how you can get a complimentary pass (a $300 savings)to the event, which is tomorrow, October 22. Details are available here.

Who wins when AR collides with property laws?

“When does my right to free speech conflict with your right to private property? Increasingly, augmented reality lies at that intersection – and that’s creating headaches for property owners, gamers and digital developers, not to mention police officers.” Read the rest of my article here in the Grand Rapids Business Journal

AR Developers: You Leap Too Far, You Leap Alone

Understanding Magic Leap's Creator Agreement

The AR world is justifiably abuzz about finally getting its hands on the Magic Leap One. This long-rumored device may not (yet) create immersive illusions of whales diving through gymnasium floors, but it does appear to be an important step forward in AR smartglasses technology, proving the naysayers wrong. Developers across the world have been […]

Snapchat’s Speed Filter Opens the Door to Lawsuits

Can you sue an online advertisement forum for allowing users to post sex trafficking ads? How about Yahoo for failing to remove offensive content created under a fake profile? Traditionally, the answer has been no. Under the federal Communications Decency Act (CDA), internet service providers are granted immunity from lawsuits arising out of content posted […]

AR-Induced Trespass May Yet Be a Thing

Court Refuses to Dismiss Class Action Against Niantic

If a tree falls in the forest, and no one is around to hear it, does it make a sound? By the same token, if a valuable Pokémon is digitally placed on your lawn, is the company whose algorithm spawned that Pokémon guilty of trespassing if a nearby gamer enters your property to catch it? […]

Save $200 on Augmented World Expo 2018

As an officer of, and longtime attorney for, the organization that produces Augmented World Expo, I’ll be speaking on two separate panels at the 2018 AWE event: “Immersive Experiences, Applications, and Non-technical Impacts” and “101: Law & ARder,” both on May 30. I’m even more excited to reconnect with AR/VR/MR/XR industry leaders from across the […]