Why Lego Batman Disses Iron Man in His Movie, But Not in the Trailers

Being the father of a five-year-old son, my first order of business last weekend was to see the new Lego Batman Movie. (Confession: I would have gone anyway.)  Also because of the aforementioned son, I’ve seen every trailer for this film that’s been released over the past year. So I noticed when lines of dialogue […]

The Time Judge Gorsuch Brought Copyright Law Into the 21st Century

Good news: the newest nominee to the U.S. Supreme Court gets copyright law, including how it does–and doesn’t–apply to emerging forms of digital media. The 10th Circuit’s 2008 decision in Meshwerks v Toyota Motor Sales USA, Inc.–which Judge Neil Gorsuch wrote–is one I’ve cited in this blog several times. Of course, it’s one that comes to mind […]

No Pokemon For You?

Pokemon Go Declared a Threat to Chinese Society, But Gets a Reprieve in Milwaukee

It’s been a busy month in governmental regulation of augmented reality. First, the U.S. Senate held its first hearings on AR. Then Milwaukee County threatened to go off the rails by restricting the publication of location-based AR apps. And now this: the People’s Republic of China has just banned Chinese citizens from using the popular […]

Milwaukee, Pokemon Go, and the First Amendment

Is the City's New Ordinance a Step Too Far?

I have been warning for years of an upcoming clash between First Amendment free speech rights and the regulation of augmented reality content. Now it looks like that day may have arrived. The Milwaukee Record reports that, yesterday morning, “members of the Milwaukee County Board unanimously recommended for approval a proposed ordinance that would make […]

Congress Praises AR’s Potential and Will Try to Stay Out of Its Way

Breaking Down the Senate's First Hearing on Augmented Reality

“They weren’t just playing a game; they were experiencing augmented reality.” That’s how North Dakota Senator and Committee Chairman John Thune summarized the experience of Pokemon Go players in remarks that opened Congress’ first hearing on augmented reality Wednesday. And it was an apt summary of the hearing itself. Before hearing testimony from five witnesses, […]

The First Congressional Hearing on Augmented Reality

When I launched my Augmented Legality blog in 2011, I didn’t know anyone outside a very select group of entrepreneurs and technologists who even knew what augmented reality was. But I shared with the members of that then-fledgling industry a vision that AR would soon revolutionize society as much as the internet had already done. […]

Second Life Redux: Another Perspective on Potentially Deceptive Advertising in Virtual Reality

Piotr Kulaga, a UX Analyst & Designer in Sydney, Australia, has been reading this blog about as long as anyone. His time in the digital media industry gives perspective, and he shared the following thoughts about my recent post on False Advertising in VR that I thought were worth sharing.  Here they are, reproduced from his […]

Website Owners Beware — Ignoring This Rule Could Leave You on the Hook for Someone Else’s Copyright Infringement

Every company whose website or other online service contains any third-party content needs to be aware of a new regulation issued by the U.S. Copyright Office. The new rule, which takes effect December 1, 2016, alters the hoops through which website owners and other internet service providers must jump in order to avoid being held […]

Virtual Reality Could Expose Automotive Companies to New Claims of False Advertising

This post also appears on Ahead of the Curve, the definitive law blog for navigating the automotive supply chain, from Warner Norcross & Judd LLP. Automotive suppliers and manufacturers around the world are getting in on the virtual and augmented reality bandwagon. The CEO of Jaguar Land Rover North America, for example, recently revealed that […]

Lawsuit Filed Against Snapchat for Distracted Driving

"Miles Per Hour" Filter Blamed for Crash

Snapchat’s “miles per hour” filter allows users to overlay their selfies with a stamp showing how fast they were going at the time. App users around the world have been criticized for posting photos they made with the filter while driving at over 100 mph. Teenager Christal McGee is alleged to have caused a near-fatal accident doing […]