“AR Assistant” As a Registered Trademark?

Imagine this scenario: Developer: “Hey world, check out this new AR assistant I designed! You can talk to it and get helpful information from an augmented avatar.” Lawyer: “Sorry, AR ASSISTANT® is a registered trademark, and you just infringed it.” Developer: “Well, what else am I supposed to call a virtual assistant that you interact […]

Save $200 on Augmented World Expo 2018

As an officer of, and longtime attorney for, the organization that produces Augmented World Expo, I’ll be speaking on two separate panels at the 2018 AWE event: “Immersive Experiences, Applications, and Non-technical Impacts” and “101: Law & ARder,” both on May 30. I’m even more excited to reconnect with AR/VR/MR/XR industry leaders from across the […]

REALITY BARKS, BUT FAILS TO BITE

Two recent lawsuits against AR/VR developers fall short

In two separate judicial decisions issued within the past month, plaintiffs suing AR/VR developers failed to get the relief they were looking for. While every case rises and falls based on its own facts, these examples are instructive of the type of litigation that AR/VR companies are actively facing right now, and for which others […]

Plain Contractual Language: A Reality That Can’t Be Augmented

Learn the Lessons of Voorhees v. Tolia

Often, disputes between cutting-edge technology companies raise very common legal issues and are resolved by well-established law. After WNJ’s Emerging Media & Technologies team broke exciting new legal ground for the augmented reality industry in last year’s Candy Lab v. Milwaukee decision, a recent decision by the federal court in New Jersey reminds us that many […]

Learn from WNJ Partner Brian Wassom about the amazing potential of augmented / virtual / mixed reality technologies, and the intellectual property concerns and opportunities that come along with them.

Date: Friday, February 16, 2018
Time: 12:00-1:00 p.m.
Event: Intellectual Property Seminar on IP in Augmented & Virtual Reality
Sponsor: Federal Bar Association - E.D. Michigan Chapter
Venue: Theodore Levin U.S. Courthouse
Location: 231 W. Lafayette
Detroit, MI 48226
Public: Public
Registration: Click here to register.

The WNJ Emerging Media & Technologies Industry Group has been advising AR/VR companies for years, and knows this industry like few others. Have questions? Give us a call!

AUGMENTED LEGALITY(R) Finds a New Home at WNJ.com

Since January 2011, AUGMENTED LEGALITY(R) has been my primary platform for sharing my predictions and analysis of the legal issues raised by augmented reality, virtual reality, advanced social media, and other cutting-edge emerging technologies. Although I was a law firm partner at the time, this platform was my own, hosted on my personal domain at […]

Kudos to Niantic for Anticipating Storms of Liability in Its New AR Gaming Mechanic

Although mainstream media still propagates the narrative that Pokemon Go crashed and burned after it exploded onto the scene in July 2016, the truth is that the game remains quite popular, continues to plow new ground in location-based AR gaming. Niantic’s latest update to the game, released last week, not only adds a third set […]

Hey, David Slater? Please Sue Me!

The "Monkey Selfie" Guy Goes Bananas

Unless you’re new to this whole “internet” thing, you’ve seen this “monkey selfie” photo before, which was taken by said monkey. You may even have heard that the guy who owned the camera, photographer David Slater, got sued by PETA, which advanced the ridiculous claim that the monkey (not Slater) owned the copyright to that […]

Cleveland Roundtable Explores AR/VR Legal Issues

I was privileged to join several other legal scholars and AR/VR professionals at a roundtable discussion in Cleveland today. Organized by the First Amendment and the Arts Center at Case Western Reserve Law School and hosted by the EventWorks4D Hologram Studio, the event led off with a fascinating presentation from Philip Lelyveld, head of the […]